The Maison
Paris precision,
Mumbai soul
Founded by Aurélien Verrelle, the maison dresses weddings, runways and red carpets from two ateliers — a Paris salon for cut and jewellery, a Mumbai workshop for embroidery — united by one obsession: clothes that outlive the occasion.
THE FOUNDER
Aurélien Verrelle began as a model, sketching between castings, before costume design for cinema pulled him behind the camera. Thirty years on he leads the maison as creative director — still first into the atelier, still last to approve a hem.
His language is recognisable at fifty paces: antique gold on deep colour, embroidery that behaves like architecture, and silhouettes that let the wearer — never the dress — enter first.
Aurélien Verrelle
Founder & Creative Director
Two ateliers, one standard
Paris — cut, drape & jewels
Twelve pattern-masters and a jewellery bench above the Place Vendôme. Every silhouette is born here as a calico toile, fitted three times before it ever meets silk.
Mumbai — embroidery & finish
Two hundred embroiderers, many second-generation, working zardozi, nakshi and sequin by hand. Apprentices train for two years before touching bridal — and the maison funds their children's schooling.
30+
years of couture
212
artisans across ateliers
5
flagship stores worldwide
9000
weddings dressed
WORN ON PURPOSE
Sustainability at Verrelle is construction, not marketing: natural fibres, deadstock linings, embroidery that can be unpicked and reborn, and a restoration desk that keeps thirty-year-old lehengas dancing at new weddings.
